Hershey's milk chocolate bars to contain special 'thank you' message

HERSHEY, Pa. Hershey is rolling out new packaging for its milk chocolate bars in January to celebrate the brand's namesake school.

The new labeling comes at the heels of the 100th anniversary of the Milton Hershey School, established in 1909 by Milton Hershey, founder of the iconic Hershey chocolate company, and his wife Catherine. Milton Hershey School is a cost-free, private, coeducational home and school for children from families of low income, limited resources, and social need.

The back of each bar states, "Every Hershey's product you've enjoyed has helped support children in need through Milton Hershey School. Thank You for making a difference!"

"Mr. Hershey intended Milton Hershey School to nurture students into perpetuity, but that can only be done by hiring staff, educators and house parents to support the students. Research told us that few people knew about Mr. Hershey's legacy and the powerful difference Milton Hershey School has made in the lives of families for many generations," said Dave West, CEO for Hershey. "We thought the 100th anniversary of Milton Hershey School was a perfect time to help everyone understand how big a role they've played in helping to make a difference in the lives of generations of children from challenging circumstances."