Hi-Chew’s new flavors go tropical

5/3/2018
Hi-Chew is upping the flavor ante by unveiling two new product launches.

The Irvine, Calif.-based company is launching the Açaí and Tropical Mix flavors, which deliver the same chewy and real-fruit flavor that the brand has become synonymous with.

“Consumers' tastes have shown a continued interest in unique and unexpected fruit flavors,” Norio Otsuki, the chief operating officer of Morinaga America, said. “Our team of research and development experts is constantly experimenting with various flavor profiles to ensure we're achieving the real-fruit flavor Hi-Chew is known for. The new Açaí flavor and Tropical Mix assortment do just that, provide an exciting mix of sensationally vibrant tastes to enjoy all year long.”

Hi-Chew’s new Açaí flavor includes real chia seeds, açaí berry, and 10 individually wrapped chews. The Tropical Mix variety features mango, kiwi and pineapple for a sweet and tart flavor, the company said.

Both products are now available for purchase at various retailers nationwide and online. Açaí carries a suggested retail price of $1.39 and Tropical Mix retails for $2.39 per bag. Further information can be found on Hi-Chew’s website.
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