Hostess innovates Ding Dongs, adds peanut butter

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Hostess innovates Ding Dongs, adds peanut butter

By Gisselle Gaitan - 04/06/2018
Hostess is once again adding some major changes to its lineup by giving the classic snack Ding Dongs a revamped flavor.

The Kansas City, Mo.-based company unveiled the new Peanut Butter Ding Dongs, which combine peanut butter cake with peanut butter filling and fudge.

“Since the launch of Hostess White Fudge Ding Dongs last year, the Ding Dongs brand has experienced rapid growth, and now boasts a flavor for virtually every taste,” Keith Peterfeso, brand director of All Day Snacking of Hostess Brands, said. “With household penetration and repeat buying households on the rise, the popularity of Ding Dongs is on an upward a trajectory we can’t ignore, and is a brand ripe for continued innovation.”

Hostess’ Peanut Butter Ding Dongs are now available in stores nationwide, where they are sold in multipack and single-serve formats. Further information can be found on the company’s website or social media channels.