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Jelly Belly, Krispy Kreme Doughnuts expand collab

After a successful partnership, Jelly Belly Candy and Krispy Kreme Doughnuts are back at it again.

The two companies announced that an additional two products would be added to their previous collaboration, which brought the flavors of Krispy Kreme’s popular doughnuts to jelly bean form.

Beginning in September, consumers will be able to purchase a 1-oz. Krispy Kreme tin, which features a lid that is inspired by the chocolate iced with sprinkles doughnut, and an 8.75-oz. pouch bag that is adorned with the doughnut company's iconic branding.

Featured jelly bean flavors found inside each packaging include original glazed, chocolate iced with sprinkles, cinnamon apple filled, glazed blueberry cake and strawberry iced.

Other available packaging includes a 1-oz. bag, 2.8-oz. grab and go bags, 7.5-oz. gift bags, 4.25-oz. gift boxes and a 10 lb. bulk case.

Further information on the collaboration and products can be found on Jelly Belly’s website.
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