Jelly Belly's retro line goes back to its roots

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Jelly Belly's retro line goes back to its roots

07/26/2018
What’s old is new again.

Jelly Belly Candy is channeling an old-school feel with its new Retro Collection, which is inspired by innovation milestones in the company’s history.

The original lineup of eight jelly beans — chocolate dutch mints, fruit sours, licorice bridge mix, raspberries and blackberries, and candy corn — now are available in colorful packaging that's inspired by the 1960s. The nostalgic trip features a clear can and candy corn flip-top box that pays homage to the company's early 20th century roots.

Though the clear can contains a resealable lid to ensure product freshness, the flip-top box channels the big sentimental feels by featuring a crowing rooster on top of a pile of candy corn with “Goelitz Candy Corn” written in script that pays tribute to the Goelitz family.

The brand’s complete retro lineup includes:

  • The Chocolate Dutch Mints in a 5-oz. clear can, which features mint crème centers in dark chocolate and candy shells in lavender, mint and white shades;

  • The Fruit Sours in a 5.7-oz. clear can, which comes in cherry, grape, green apple, lemon and tangerine flavors that are finished in a sour shell;

  • The Raspberries and Blackberries, which come in a 4-oz. clear can and contain non-pareil seeds;

  • The Licorice Bridge Mix, which comes in a 5.3-oz. size, contains an assortment that’s filled with licorice pastels, non-pareil licorice buttons and licorice jelly beans;

  • The Original 8 clear can, which comes in a 7-oz. size and features cream soda, grape, green apple, lemon, licorice, root beer, tangerine and very cherry flavors; and

  • The Candy Corn Flip Top Box, which comes in a 4.5-oz. size and features the flavors fondant and vanilla mixed together.


Further information on the full collection can be found on the company's website.