Jelly Belly unveils Organic Jelly Beans

FAIRFIELD, Calif. — Jelly Belly brought its reputation for delicious flavors and high quality to the organic snack category with the launch of Organic Jelly Beans in 10 assorted fruit flavors and five sour flavors, as well as Organic Fruit Flavored Snacks. Organic Fruit Flavored Snacks now are available in bags with a mix of six fruit flavors. The line includes a rainforest animal design packaged in boxes with six individual serving-size bags. All ingredients in these organic lines from Jelly Belly are USDA certified organic and made with non-GMO ingredients, with flavors and colors from natural sources. This is the company’s first organic line, which retails for a suggested price of $2.99 to $5.99. “Consumers are interested in a wide variety of organic food products,” said Rob Swaigen, VP global marketing at Jelly Belly Candy. “The organic category has steadily grown for the last decade, and we are excited to meet this growing demand.”

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