Juicy Juice unveils low sugar, organic beverages

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Juicy Juice unveils low sugar, organic beverages

By Gisselle Gaitan - 08/01/2018
Juicy Juice is changing the way consumers experience their products.

The Stamford, Conn.-based company, which is part of the Harvest Hill portfolio of brands, has unveiled its new collection of fruit beverages. The Juicy Juice Splashers Organic — which is a blend of organic fruit juice, filtered water and has 50% less sugar — Juicy Juice Organics and Juicy Juice Fruitifuls Organics, are now featured products within the brand's portfolio.

“As a brand committed to delivering products parents can feel good about and kids love, we are excited to offer families a wider array of organic juice beverage options,” Ilene Bergenfeld, chief marketing officer of Harvest Hill Beverage Company, said. “These Juicy Juice organic products are available at a great value where parents already shop, making better-for-you beverages more accessible for all families.”

Available for purchase nationwide, the Splasher Organics is USDA-certified and comes in such flavors as fruit punch, berry lemonade and tropical twist.

The brand’s Fruitfuls Organics lines comes in 6.75-oz. eight-packs that come in single-serve and multi-serve formats. Flavors include apple quench, berry cherry burst, orange strawbana blast and punch splash.

Like all other beverages from the brand, each is made without high-fructose corn syrup and artificial sweeteners.