Kellogg kicks off contest for Frosted Flakes cereal

BATTLE CREEK, Mich. Kellogg has kicked off a contest that celebrates sharing the brand's Frosted Flakes cereal with friends and loved ones.

The Share What You Love about Kellogg's Frosted Flakes contest will give one lucky adult and his or her kids the opportunity to win a VIP sports practice session with former New York Yankee Tino Martinez. In addition, the winners will have a delicious breakfast with Kellogg's Frosted Flakes and Tony the Tiger.

"Kellogg Co. knows the importance of sharing the things you love with family, and we know Kellogg's Frosted Flakes is a favorite breakfast cereal that parents love," said Kathleen Piper, Kellogg marketing director. "We hope this contest encourages parents, coaches and mentors to share what they love with their kids and create even more memories that last a lifetime."