Kellogg’s unveils Cheez-It, Pringles, and Rice Krispies Treats innovations

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Kellogg’s unveils Cheez-It, Pringles, and Rice Krispies Treats innovations

12/06/2018
Kellogg’s is expanding the offerings of its Cheez-It, Pringles and Rice Krispies Treats brands.

The Battle Creek, Mich.-based company unveiled its latest product additions, which include:

  • Cheez-It Snap’d, a thin and crispy snack made with cheese both inside and out. It will feature double cheese, cheddar sour cream and onion, white cheddar and bacon, and jalapeño jack flavors;

  • Pringles Wavy adds a thick texture to the chips and features flavors inspired by grilling — fire roasted jalapeño, classic salted, sweet and tangy BBQ, and Applewood smoked bacon; and

  • Rice Krispies Treats Snap Crackle Poppers are chewy, bite-sized Rice Krispies Treats coated in a smooth topping. Available flavors will include chocolatey, vanilla crème and cookies ‘n’ crème.


"Snacking culture continues to evolve and is an industry ripe with innovation and momentum,"  Yuvraj Arora, senior vice president of marketing at Kellogg's U.S. Snacks division, said. "We're committed to meeting hungry consumers' demands and delivering new experiences with our snacks. Each of these snacks are munchable, flavorful, shareable and perfect for everything from family game night to a relaxing evening of streaming your favorite TV show."

The new offerings will hit store shelves in January 2019.