Kinder Joy brings a surprise filled treat to the U.S.

PARSIPPANY, N.J. — Ferrero U.S.A, Inc., known best for the Ferrero Rocher, Nutella, and Tic Tac consumables will now be adding a long-awaited product to its portfolio. The company will officially be launching the Kinder Joy, a candy filled treat containing a surprise toy later this year.  

The egg shaped treat is composed of two sealed halves, the first being two soft cream layers. One side is a sweet milk-cream flavor and the other cocoa. Nestled into the creamy layers is two round chocolate covered wafer bites filled with cocoa cream. The other half of the egg contains an exciting surprise toy. 

"When you're a kid, every surprise counts, especially the little ones. Kinder Joy is a fun, new way to help parents bring little surprises to their kids anytime they want," Paul Chibe, CEO of Ferrero North America, said. "The delicious, unique taste of Kinder Joy and the wide variety of toys will delight kids, while mom and dad will be surprised by the high quality of the confection and toys – it's unlike anything currently on the U.S. market." 

Currently sold in over 170 countries, the Kinder brand offers a wide range of chocolate and other sweet treats consumers can enjoy. As an added bonus with every purchase, parents also will be able to access Magic Kinder – an edutainment app offering a digital world of fun and education. Available on iOS and Android app stores along with the Magic Kinder website, the QR code provided on the information leaflet accompanying the toys inside Kinder Joy eggs will contain further information. 

"Today's parents are looking for an elevated experience for their children, even in their treats. Kinder Joy offers more than just a sweet treat and mystery toy, it also gives parents the opportunity to engage with their children through the Magic Kinder online and mobile platforms," Paul Chibe, said. 

Kinder Joy will be sold for the suggested retail price of $1.34 per egg through the holidays in Walmart locations.