Kraft signs Euro RSCG for salad dressing brand marketing

NEW YORK Kraft Foods has reeled in the Chicago branch of Euro RSCG to work on its direct marketings, events and interactive campaigns for promoting Kraft salad dressings, reports said Tuesday.

Several digital and interactive companies, such as Digitas, Momentum and Razorfish, had split duties on different interactive and event-oriented campaigns. Digitas and Momentum will still handle in-store marketing and promotions and some online media marketing, but much of the salad dressing marketing will be rolled into work by Euro RSCG, Kraft has said. The deal will earn Euro RSCG about $2 million, reports said.

Euro RSCG’s New York and overseas branches have worked on marketing projects for Kraft’s Lu, Ritz and Triscuits brands.