Lipton's new line aims to uplift

PURCHASE, N.Y. and ENGLEWOOD CLIFFS, N.J. — Lipton Iced Tea is rolling out a new line of lightly carbonated ice teas, which highlights the brand's "Be More Tea" brand philosophy of encouraging people to refresh their daily routines by being more uplifting. Consumers will be able to choose from three different flavors: lemonade, raspberry and peach. 

 

“We’re excited to launch our newest innovation and add a spark to everyday routines with the combination of iced tea and light, crisp tiny bubbles,” said Linda Bethea, senior director of marketing at Pepsi Lipton Partnership. 

 

Lipton Sparkling Iced Tea will begin appearing at all major retailers beginning Jan. 26. The beverages will be available in single-serve, 12-oz. cans for a suggested retail price of $1.19 each.