Mars adds sweet and salty addition to its Combos’ pretzel snack line

MCLEAN, Va. — The combination of sweet and savory flavors has become one of the hottest trends in snacking in recent years. And nowhere has this been more evident than in the pretzel segment.

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Following on the heels of last year’s launch of its Combos caramel crème and vanilla frosting pretzel snacks, Mars Inc.’s North American chocolate division is extending the line further with this fall’s rollout of Combos Sweet and Salty chocolate fudge pretzel.



Scheduled to launch in November, the newest Combos item will incorporate a creamy fudge filling inside of a salty, crunchy pretzel shell.



Mars is offering Combos Sweet and Salty chocolate fudge pretzel in 6 oz. bags and will provide retailers with a 72-count mixed floorstand with tear pad. The company will employ a multifaceted marketing campaign for the newest Combos flavor, including customized shopper programs, social media support and promotions.



“Mars answers consumer demand for bold, indulgent flavors in the sweet and salty category,” a spokeswoman said, noting the company’s research found the newest flavor to be consumers’ top choice among salty snacks, and an independent study by new product development researchers at Affinova showed that nearly 70% of shoppers would purchase the product when it was available at retail.