Mars promises to maintain high quality in chocolate production

HACKETTSTOWN, N.J. Mars Snackfood U.S. has stated that it will continue to use 100 percent cocoa butter in its production of chocolate candies, maintaining its standards of quality and purity.

The company made the statement in order to differentiate its chocolate products from other companies that use coca butter substitutes in production, yet also label their candies “chocolate.” The company explained that cocoa butter is a key ingredient for making chocolate which assures its texture and creaminess.

Todd R. Lachman, president of Mars Snackfood U.S. told the press, “Mars chocolate products are pure, authentic chocolate and they’re going to stay that way. We simply won’t compromise the purity and authenticity of our chocolate by diluting it with a cocoa butter substitute.  This company was built on quality—it’s one of our core principles—and we will not lower the bar on chocolate quality.”

Mars has reported U.S. annual sales of $7 billion for combined sales of food, snack and pet care products. Additionally, the company has spent more than $70 million to expand a manufacturing plant in Elizabethtown, Penn. Mars has been producing chocolate candies for more than 100 years.