‘MexiCoke’ attracts following in U.S.

ATLANTA — Coca-Cola has been selling its naturally sweetened bottled cola in Mexico for decades. The soft drink has a loyal following and has been imported to the United States through unauthorized dealers for years. In response to the growing popularity of soft drinks sweetened with cane sugar and the spike in demand for “MexiCoke,” Coke has started distributing the product itself in the United States.

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Nostalgia for the iconic glass bottles, a burgeoning Latino population and a growing market for natural, niche foods should continue to fuel sales. Ironically, a recent study showed that Mexicans are drinking fewer soft drinks, and Mexico’s largest soft drink bottler, Coca-Cola Femsa, reported a 6% decline in sales for the first half of 2014.