Mike and Ike partners with Alex’s Lemonade Stand Foundation


BETHLEHEM, Pa. Just Born, Inc. announced at the NCA All Candy Expo this week that the winner of its Mike and Ike “Mix Master” consumer contest is Mike and Ike Lemonade blends. The Mike and Ike brand, additionally, announced a new partnership with Alex’s Lemonade Stand Foundation, pledging to make a minimum donation of $100,000 per year to help in the fight to cure childhood cancer.

“Just Born is honored and excited to partner with the Alex’s Lemonade Stand Foundation,” Kathy Bassininski, vice president of brand development and corporate services, said. “Our new delicious Mike and Ice Lemonade blends variety will be sure to sweeten the success of the important endeavors of ALSF.”

Alex’s Lemonade Stand Foundation grew from a young cancer patient’s front yard lemonade to raise money toward fulfilling her dream of finding a cure for children with cancer. For more information about setting up a stand or donating visit www.alexslemonade.org.

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