Nissin Foods continues to innovate the way consumers enjoy its Cup Noodles products.
To do just that, the Gardena, Calif.-based company is introducing fans of its products to a soupless option — Cup Noodles Stir Fry.
Inspired by the continuing rising popularity of Asian dishes from around the world, the product comes in a microwaveable cup that’s ready in just four minutes and allows consumers to enjoy a cup of stir fry while on the go, the company said.
"At Nissin Foods, we value consumer feedback and are always looking to deliver new and exciting taste experiences to our growing fan base. After learning from consumers that they loved the idea of bringing Cup Noodles and stir fry flavors together, we knew we had to deliver," Jackie Park, the vice president of marketing for Nissin Foods said. "With the introduction of Cup Noodles Stir Fry, fans have yet another delicious reason to keep coming back to the Cup Noodles brand."
Available in Korean BBQ, Teriyaki Beef and Sweet Chili flavors, Cup Noodles Stir Fry is free of added MSG, and includes vegetables for added flavor and texture in each package, the company said.
Those interested in trying Cup Noodles Stir Fry can do so when the product hits Walmart shelves in September or additional locations in December.