Oberto is adding a little something extra to traditional trail mix.
The company, which recently redesigned the packaging for its
jerky products, announced the launch of its new trail mix with peppered turkey jerky. This new innovation from the Seattle, Wash.-based brand aligns with its mission of providing better-for-you snacks to consumers, the company said.
Oberto tested the trail mix with included jerky for several years at their integrated R&D lab in Seattle, before releasing its first product in the line back in 2016.
Each pack of the brand's trail mix with peppered turkey jerky contains walnuts, dark chocolate, dried cherries, pumpkin seeds, dried cranberries and peppered turkey jerky.
To support continued growth within the category, Oberto is launching television, radio, digital and social media advertisements that will star Seattle Seahawks linebacker Bobby Wagner.
Further information on the product, which will hit shelves in July, can be found on the company's website.