OxiClean makes foray into dishwashing

2/29/2012

PRINCETON, N.J. — Church & Dwight has bolstered its OxiClean brand to include a first-of-its-kind dishwashing booster.


OxiClean dishwashing booster features a unique multi-action formula that is designed to remove cloudy film, food particles, spots and streaks that detergent alone can leave behind. Church & Dwight said the product was designed as a result of a new requirement for dishwasher detergents to be free of phosphates. The company also noted that phosphate-free detergents may leave behind a cloudy film that can build up over time.


"Consumers are disappointed in the cleanliness of their dishes and are looking for a solution," said Craig Sheehan, director of the OxiClean brand at Church & Dwight. "We're thrilled to offer OxiClean Dishwashing Booster, a product that will revolutionize the way we use our dishwashers."


The OxiClean dishwashing booster will be available in March at food, drug, and mass retailers nationwide.

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