Peeps brings holiday cheer to candy aisle

BETHLEHEM, Pa. Just Born Inc., maker of Hot Tamales, Mike and Ike and Peeps, has released holiday Peeps Brand Marshmallow Candies that come in a variety of seasonal shapes. The popular candy is now available in the form of white letters J, O and Y, complete with gold glitter and grouped in three- and nine-count packages for 69 cents and $1.29, respectively.

“We know our loyal fans like to consume and create with Peeps,” Chris Schneeweiss, Peeps brand manager. “In fact, 30 percent of our consumers use Peeps in crafts and recipes. We have created the Peeps Joy Holiday Cake to give our fans a festive and fun way to celebrate with friends and family.”

Peeps is also offering Peeps Peppermint Stars in a nine-count pack, Peeps Trees in three- and nine-count packs, Peep Snowmen in three- and nine-count packs and Peeps Cookie Flavored Cutouts in six-count packs.