P&G launches Give Health Clean Water Blogivation

CINCINNATI Procter & Gamble is launching a new social media campaign that promotes safe drinking water for children.

In partnership with Changents.com and P&G's Children's Safe Drinking Water program, the Give Health Clean Water Blogivation will showcase the power of female bloggers to improve the lives of people in need of clean drinking water, P&G said. The campaign uses the power of digital storytelling to link online consumer actions with offline community impacts, the company said.

"P&G is committed to touching and improving lives of people around the globe, and providing clean drinking water to as many people as possible. I'm proud that we can build on the success of P&G's Children's Safe Drinking Water program to connect real women who care about water issues with the tools and resources they need to become change agents for clean water," said Greg Allgood, director of P&G's Children's Safe Drinking Water Program. "Through the stories of our real world partners, like Alie Eleveld of the Safe Water Aids Project (SWAP) in Kenya, we hope to inspire and enable other women to share their stories and improve lives."