P&G unveils ‘Plush Potties for the People’ tour

LOS ANGELES Procter & Gamble recently unveiled its “Plush Potties for the People” tour in Santa Monica, Calif., a tongue-in-cheek media campaign featuring comedian Chelsea Handler to help support the need for cleaner and more accessible public bathrooms in the United States, and, of course, to use Charmin in those restrooms.

As part of the promotion, P&G is rolling out Charmin’s “Plush Potties”—free, family-friendly, and ADA stalls that include state-of-the-art toilets, faucets, sinks and sconces provided by KOHLER, a stainless steel baby changing station, fireplace, vanities and flat screen televisions. “To make sure the potties stay pristine, attendants dressed in Charmin clad tuxedos will clean the restrooms after every use,” P&G said.

“I’m excited to be putting my name behind this program, and helping Charmin with such a public need” said Handler, who is host of the hit show Chelsea Lately on E!. “As a frequent traveler, I've seen some nasty public restrooms, and it’s a horrible feeling to come out feeling dirtier than when you went in. With the ‘Plush Potties’ national tour, Charmin is finally offering the opportunity to go in style.”

“Charmin wants to bring the same premium experience it creates for consumers at home to those who are on the run and need a clean and accessible public bathroom,” added Jacques Hagopian, brand manager for Charmin. “The Plush Potties offer a comfortable and luxurious alternative compared to the standard public restroom.”

The “Plush Potties” tour starts in Los Angeles and will travel to Chicago Nov. 6 and Boston Nov. 10, leading up to the grand re-opening of Charmin Restrooms in New York’s Time Square this holiday season.