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Purple expands to Northern Conn. and R.I. with Northeast Beverage


FORT LAUDERDALE, Fla. Purple Beverage Co. today announced that Northeast Beverage Co. of Rhode Island has agreed to distribute the company’s signature beverage, Purple, throughout Northern Connecticut and Rhode Island.

“We are excited to partner with Northeast Beverage Company to expand our distribution further through the New England area,” said Ted Farnsworth, founder and chief executive officer of Purple. “As a leading beverage distributor, Northeast Beverage Company has existing relationships with key retail and on-premise accounts across the region. Coupled with our successful launch in other areas of the Northeast and our growing national presence, this additional distribution will bring us closer to our goals of becoming a national brand.”

“Purple has been selling well in other parts of the Northeast and we are excited to add the product to our extensive line of current offerings,” said Kevin O’Brien, general manager of Northeast Beverage Company. “By adding Purple to our roster of well-respected brands, we will help not only the company to expand distribution of its functional beverage, Purple, but will also fill the growing demand for healthful beverages in the areas that we serve.”

Northeast Beverage is Rhode Island’s and Connecticut’s exclusive distributor of Red Bull, as well as being Rhode Island’s exclusive Coors distributor. The company also distributes Snapple and Muscle Milk.

Purple can be found in select GNC stores across the country, as well as in drug stores, health food stores, supermarkets and convenience stores.

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