Ritz intros Crisp and Thins baked chip

EAST HANOVER, N.J. — Ritz is unveiling its new Ritz Crisp and Thins in four flavors, the brand announced Monday. Ritz Crisp and Thins are available in sea salt, cream cheese and onion, salt and vinegar and bacon. 

 

The product, which saw success in the United Kingdom, is aimed at responding to consumer demand for better-for-you chip options that don’t sacrifice flavor, the company said.

 

"From March Madness parties to summer barbecues and everything in between, Ritz has been a mainstay on the party table since 1934," Ritz equity director for North America, Lauren Sella, said. "We're excited to build on Ritz’s iconic heritage with something distinctly new, and we're confident that, with just one bite of Ritz Crisp and Thins, our fans will share in our enthusiasm. This is a chip that's thin and crispy, perfect for munching, and the rich flavors bring it to the next level. It's unlike anything Ritz has ever offered before."

 

Ritz Crisp and Thins are available at select retailers for a retail price of $3.69, and single-serve packs are available at convenience stores for a suggested price of $1.49.