Sneaky Pete's launches first all-natural oat beverage

BUTLER, N.J. – Sneaky Pete's Naturally Oatstanding Beverage is now available at various grocery stores and other retailers nationwide. The first soluble oat beverage of its kind, Sneaky Pete's is an easy and low-calorie way for consumers to meet the daily requirement for fiber.

"Children will naturally love Sneaky Pete's great fruit flavors, so moms need not worry about getting them their oatmeal," said Jerry Bello, president of Sneaky Pete's. "And because 9-out-of-10 children do not get the recommended daily amount of fiber they need, children are more likely to be overweight and have greater risk of higher cholesterol levels later."

Sneaky Pete's helps the digestive system absorb nutrients and turn food into energy, maintaining a healthy population of gastrointestinal bacteria. Each bottle of the beverage contains 3 g of fiber but only 40 calories.

Sneaky Pete's is available in five fruity flavors, including Apples Away, Raspberry Beret and Mango Mystique. Although the flavoring appeals to children, adults — who on average do not get the minimum recommended amount of daily fiber in their diets — can also drink Sneaky Pete's to enhance digestive health while lowering cholesterol and blood pressure.