Special-edition Doritos Late Night chips serve as ticket to exclusive, 3-D virtual performance

PLANO, Tex. Doritos tortilla chips is giving its fans nationwide the unique opportunity to watch a virtual 3-D concert performance by multi-platinum selling rock band blink-182 and Big Boi, with the purchase of specially marked bags of Doritos Late Night chips.

Upon logging on at www.doritoslatenight.com, fans are directed to point a special symbol that can be found at the back of Doritos Late Night special-edition bags at a web cam to launch the virtual performances, including two fan-favorite songs by bling-182 and Big Boi. Fans can personalize each artist’s performance by the way they hold, move and shake the bag, offering a new experience every time.

Following the virtual show, fans are invited to enter for a chance to win tickets to a live blink-182 show in the city of their choice, a part of the band’s sold-out summer tour.

"From MP3s to lap tops to mobile phones, young consumers have come to expect the ability to enjoy music anytime, anywhere," said Ann Mukherjee, group VP marketing at Frito-Lay North America. "That's why we're putting Doritos lovers in control of when and where they access actual performances by two of the best musical acts across rock, pop and hip-hop, in a totally unprecedented way - a concert in the palm of your hand."

Special-edition bags of Doritos Late Night are available for a limited time at retailers nationwide wherever Doritos chips are sold.