Starburst celebrates relaunch of all-pink packs
Fans of Starburst are in for a treat, as the company announced that it will be bringing the All Pink packs, which contain only pink chews, back to retail shelves.
This announcement comes after the Hackettstown, N.J.-based company’s successful first launch of the product in 2017. To celebrate the relaunch, the brand also will be launching a limited-edition merchandise line, with the meme “I am a pink Starburst” featured on every item.
“To be referred to as a pink Starburst is something special, and we continue to see people share the 'I am a pink Starburst meme,” Audrey Arbeeny, senior associate brand manager for Starburst at Mars Wrigley Confectionery U.S., said. “We wanted to bring that reference to life offline for our fans, and what better way to do that than launch a merch line where they can boldly wear it on their sleeves.”
To create these designs, the company partnered with the winner of season 15 of “Project Runway”, Erin Robertson. Influenced by street-style, the line will feature the “I am a pink Starburst” meme across seven different items such as t-shirts, pink denim jackets and neon signs.
“When I think of pink Starburst, I think of living my best life,” Robertson said. “I've always loved pink Starburst, so I was inspired to create a line that makes you feel fierce, but playful.”
The All Pink packs are available for a limited time in 14-oz. laydown bags, 41-oz. stand-up pouches and 2.07-oz. single sticks at retailers such as Target, Walmart, Walgreens and Dollar Tree.
This announcement comes after the Hackettstown, N.J.-based company’s successful first launch of the product in 2017. To celebrate the relaunch, the brand also will be launching a limited-edition merchandise line, with the meme “I am a pink Starburst” featured on every item.
“To be referred to as a pink Starburst is something special, and we continue to see people share the 'I am a pink Starburst meme,” Audrey Arbeeny, senior associate brand manager for Starburst at Mars Wrigley Confectionery U.S., said. “We wanted to bring that reference to life offline for our fans, and what better way to do that than launch a merch line where they can boldly wear it on their sleeves.”
To create these designs, the company partnered with the winner of season 15 of “Project Runway”, Erin Robertson. Influenced by street-style, the line will feature the “I am a pink Starburst” meme across seven different items such as t-shirts, pink denim jackets and neon signs.“When I think of pink Starburst, I think of living my best life,” Robertson said. “I've always loved pink Starburst, so I was inspired to create a line that makes you feel fierce, but playful.”
The All Pink packs are available for a limited time in 14-oz. laydown bags, 41-oz. stand-up pouches and 2.07-oz. single sticks at retailers such as Target, Walmart, Walgreens and Dollar Tree.