Target helps NatureBox move from snail mail to retail
REDWOOD CITY, Calif. -- One of America’s fastest growing food brands in the direct-to-consumer channel is expanding into 900 Target stores across the country.
Subscription snack box purveyor NatureBox plans to roll out to physical retail by launching its products in Target stores nationwide this month. The launch will feature a data-driven assortment of eight snacks chosen specifically for Target and new packaging designed exclusively for brick and mortar retail.
‘’We are thrilled to partner with Target to help us make better-for-you snacking even easier for consumers,” said Gautam Gupta, co-founder and CEO, NatureBox. “Distribution in brick and mortar retail will help us bring real-world tested customer favorites to the 98% of consumers still shopping for food in traditional channels. And in the future, the continual flow of data from our online channel and our fast innovation cycle means we can translate what consumers want into new products at a pace that’s unheard of in the food industry today.”
NatureBox delivers personalized boxes to consumers -- five snacks for $19.95 or 10 snacks for $32.95. Through the partnership with Target, NatureBox is bringing its unique, consumer-centric, go-to-market approach to the retail shelf with the launch of eight, consumer-tested snacks: Mini Belgian Waffles, Cinnamon Yogurt Mini Grahams, Asiago & Cheddar Cheese Crisps, Sea Salt Pop Pops, Praline Pumpkin Seeds, Sriracha Roasted Cashews, Lemon Tea Biscuits, Big Island Pineapple. This customized assortment was exclusively designed for Target and will be sold for an SRP of $3.99 to $4.99.
All NatureBox snacks are made with simple ingredients; no artificial colors, flavors, or sweeteners; no high fructose corn syrup; and contain 200 calories or less per serving.
“'We’re proud to offer Target’s guests an exciting range of smart, differentiated NatureBox snacks. We look forward to our continued partnership with Target and see this as just the start to supporting their health and wellness strategy,” said Andy Malloy, vice president of commercial sales, NatureBox.