Tidy Cats launches funny PSA to promote new litter
ST. LOUIS -- Leading kitty litter brand Tidy Cats is launching new and improved versions of its pets products with a little dose of feline humor.
The brand is rolling out a digital campaign that aims to combat the effects of "Stank Face," the universal expression of disgust caused by litter box odor that indiscriminately strikes cat lovers, their friends and family alike. The brand is launching the campaign to promote a reformulation of Tidy Cats cat litter, which now features TidyLock Protection that locks away the odors that can lead to Stank Face.
Tidy Cats partnered with actress and cat-lover Angela Kinsey to create a comedic public service announcement to educate consumers on the devastating effects of Stank Face and offer hope that there is a cure available with Tidy Cats brand litters featuring TidyLock Protection.
"Stank Face is a horrible condition from which no cat owner, their friends nor family should have to suffer," said Kinsey. "As a cat-lover and an actress, I know the value of having a stank-free litter box, as well as the importance of having control over my face. Now, thanks to Tidy Cats with TidyLock Protection, I can live a Stank Face-free life."
The new and improved Tidy Cats 24/7 Performance and Tidy Cats Instant Action traditional and LightWeight cat litters now feature TidyLock Protection, which better absorbs liquids and features an improved deodorizing system that helps neutralize odors to stop litter box stank.
The Tidy Cats Stank Face campaign includes TV, print and digital advertising elements. Additionally, Tidy Cats is partnering with social media influencers Bunny Meyers, Cole & Marmalade, Big Daws, Eh Bee Family, Anna Akana and Tessa Violet on YouTube, Facebook, Twitter and Instagram to further shed light on the issue of Stank Face and share their experiences using new Tidy Cats with TidyLock Protection cat litter.
TidyLock Protection is available now in Tidy Cats 24/7 Performance and Tidy Cats Instant Action traditional and LightWeight cat litters at retailers nationwide.