Two new fruit juice beverages fortified with DHA or fiber and other beneficial nutrients
GLENDALE, Calif. Nestle Juicy Juice is premiering two products designed to benefit children during different stages of their growth and development.
Juicy Juice Brain Development and Juicy Juice Immunity are fruit juice beverages made with natural ingredients, fortified with important nutrients and blended with filtered water to naturally lower the sugar and calorie content.
Juicy Juice Brain Development is the only children's fruit juice beverage on the market currently offering DHA. DHA is a natural supplement found in breast milk, and acts as a building block for brain development during a child's first two years of life, when their brains triple in size. Juicy Juice Brain Development, which contains 16mg of DHA per serving, is designed to provide children who are old enough to drink juice with continued DHA in their diet.
Juicy Juice Immunity helps support a healthy immune and digestive system by offering beneficial nutrients, including zinc, vitamin C and prebiotic fiber. Both vitamin C and zinc are essential nutrients in a child's everyday diet, as neither can be produced by the body and must be replenished on a regular basis. Fiber is also highly important in a child's diet.
According to The Dietary Guidelines for Americans, children three to five years old consume only 11.4-g of fiber per day, while the recommended amount is 25-g per day. Juicy Juice Immunity is one of the few juice beverages targeted towards children that contains prebiotic fiber. It is a good source of fiber and contains three grams per serving.
Like all Juicy Juice products, Juicy Juice Brain Development and Juicy Juice Immunity are made with all-natural fruit juice and no added sugars, preservatives or artificial flavors or colors. What is unique about these new Juicy Juice products is that the juices are blended with filtered water (70% juice, 30% water), which results in fewer calories and a reduced amount of naturally occurring sugars.
"Juicy Juice recognized the need for a beverage that accommodated mom's priorities related to her child's diet," said Victoria Nuevo-Celeste, Nestle Juicy Juice marketing manager. "Juicy Juice Brain Development and Juicy Juice Immunity offer excellent value for mom. They provide important nutrients while also helping mom control her child's calorie and sugar intake."
New Juicy Juice Brain Development is available in Apple and Grape, and New Juicy Juice Immunity is available in Apple and Berry. Both beverages are sold in 33.8 fluid ounce (1 liter) Tetra cartons. The suggested retail price is $2.99. For more information, please visit http://www.juicyjuice.com/Brain-Development-And-Immunity/Default.aspx.
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