Wrigley turns to Tribal DDB to help promote its U.S. brands on the Internet

NEW YORK Reports said Thursday that Wm. Wrigley Jr. Co., the maker of chewing gums such as Eclipse and Orbit, has named Tribal DDB Worldwide as its partner to expand promotion of its brands on the Web.

New York’s advertising company, Tribal DDB Worldwide (an arm of Omnicom Group’s DDB Worldwide), specializes in building and growing online digital campaigns for international clients.

In April, Mars and Wrigley announced a merger to form the world’s largest confectionery company. Mars bought out shares and the Wrigley business for $23 billion. Part of the deal was funded by Warren Buffett’s Berkshire Hathaway company.