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Penciling in more BTS spending
Consumers may have a bit more to spend for the 2011 back-to-school season, so retailers should tweak their merchandise plans to accommodate.
Perry James, an analyst at the NPD Group, said that over the past few years, dollar trends in school supplies have not kept pace with unit supplies. Consumers also have been waiting until the last minute to shop. “As the economy gets better, retailers should be careful about too many promotions late in the season,” James said.
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'Krafting' meals with new kiosks
NORTHFIELD, Ill. — A few years after launching its iFood assistant, a tool for on-the-go users that provides recipes and entertainment tips, Kraft is taking meal planning to the next level.
Teaming up with technology innovator Intel, new Kraft Meal Planning Solutions transforms traditional self-service kiosks into a platform where consumers can obtain recipes, shopping suggestions, promotional coupons and even product samples. The kiosks reportedly also will use facial recognition to determine a consumer's gender and will suggest dinner meal options.