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Personal gains celebrated with Special K weight-loss campaign
BATTLE CREEK, Mich. — Kellogg announced a new campaign for its Special K brand, which focuses on emotional gains when achieving weight loss.
The "What Will You Gain When You Lose" campaign will encourage women to rethink their weight-loss resolutions through television, print and online advertising, as well as an interactive event held at New York's Times Square on Monday.
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Chocolate, peanut butter unite in new Snickers bar
HACKETTSTOWN, N.J. — Mars Chocolate is pairing its classic Snickers candy with peanut butter.
Snickers Peanut Butter Squared boasts classic Snickers taste, which includes peanuts, caramel, nougat and milk chocolate, but also possesses the rich decadence of peanut butter. Each 1.78-oz. singles pack includes two delicious square-shaped bars and sells for a suggested retail price of 89 cents.