Center Store

PALM BEACH GARDENS, Fla. — Attitude Drinks' pure milk, ultra-filtered Phase III recovery drink is expanding its reach, thanks to one of the largest distributors for premium sports, fitness and nutrition supplements.

The recovery drink, available in vanilla and chocolate flavors, will gain further distribution with help from Lone Star Distribution. Lone Star currently serves more than 5,000 U.S. retailers, with a concentration on gyms, fitness centers and nutrition specialty stores.

PURCHASE, N.Y. — PepsiCo has named a new president for its Quaker Foods and Snacks business.

Jose Luis Prado assumed his role this month as the leader of the business unit, responsible for the continued growth of Quaker-branded products globally. He also leads PepsiCo’s global Baking Center of Excellence, which develops and supports baked projects companywide, PepsiCo said.

Prado joined PepsiCo in 1984 and most recently served as president of Gamesa-Quaker Mexico.

UTRECHT, Netherlands — Sara Lee announced that it would boost its coffee business with a five-year sustainable commodity initiative.

By 2015, the company said it will have more than 20% of its entire annual coffee volume certified sustainable.

LAS VEGAS — Polaroid and its creative director, pop sensation Lady Gaga, unveiled a new line that is truly expressive of Lady Gaga's artistic vision.

The Polaroid Grey Label initially will feature a trio of products that include:

• The GL10 instant mobile printer, available in May at a retail price of $149.99, gives users the instant printing experience with Polaroid's Zink Zero Ink technology, making photo printing mess-free. Polaroid also will roll out Zink photo paper for the printer as well;

LAS VEGAS — Boasted as the "next big little thing," Reese's is shrinking the size of its iconic peanut butter cups.

Making an unexpected debut at the Consumer Electronics Show in Las Vegas, Reese’s Minis are the size of a dime but retain the delicious blend of chocolate and peanut butter.

BETHEL, Conn. — Duracell has unveiled new portable power lines that address the growing use of USB electronic devices.

Duracell's five new portable power inverters and two new laptop power adapters give on-the-go customers more efficient options to charge their devices. The inverters convert the 12-volt DC power from vehicle cigarette outlets into 120-volt AC and 5-Volt USB power, while the laptop adapters are designed to use 90% less energy than comparable adapters and work on all popular laptop models, the company said.

NEW YORK — LightWedge has created a series of e-reader covers for the New York Times Store.

The e-reader covers are adorned with photographs from NYT archives. Three of the new covers, which feature images of the New York City skyline, Statue of Liberty and Flatiron Building, made their debut at the Consumer Electronics Show in Las Vegas.

The New York Times covers by LightWedge will be priced at $49.99 and will be available next month at the New York Times Store online and through several national retailers.

EL SEGUNDO, Calif. — Addressing customers' demand for affordable and nutritious meal options, Fresh & Easy is expanding its popular Eatwell line.

Building on the success of the Eatwell line, which launched last year, are such meal options as steak and spinach salad, spicy tomato chicken pasta and garlic alfredo salmon. The new meals range in price from $2.49 to $4.99.

Each Eatwell meal contains no more than 25% of the daily values for calories, fat, saturated fat and sodium (based upon a 2,000-calorie diet).