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Truvia launches Sweetness Stories campaign
WAYZATA, Minn. A zero-calorie sweetener has launched an advertising campaign.
Truvia's Sweetness Stories, a new multimillion-dollar print, television, digital and social media advertising campaign, is designed to connect with consumers on an emotional level, the company said. The campaign includes four 30-second television spots, as well as 15-second spots that will run nationally on network, cable and digital. The new print campaign will run in a variety of national publications. A social media program also is planned.
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Kellogg kicks off contest for Frosted Flakes cereal
BATTLE CREEK, Mich. Kellogg has kicked off a contest that celebrates sharing the brand's Frosted Flakes cereal with friends and loved ones.
The Share What You Love about Kellogg's Frosted Flakes contest will give one lucky adult and his or her kids the opportunity to win a VIP sports practice session with former New York Yankee Tino Martinez. In addition, the winners will have a delicious breakfast with Kellogg's Frosted Flakes and Tony the Tiger.