Centric Brands acquires Taste Beauty

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Centric Brands acquires Taste Beauty

By Gisselle Gaitan - 01/08/2021

Centric Brands is growing its portfolio of brands.

The New York-based company announced that it was acquired Taste Beauty, a manufacturer of personal care products for adults and children.

“We are thrilled to welcome Taste Beauty and its team into the Centric Brands family,” Jason Rabin, chief executive officer of Centric Brands said. “This acquisition allows us to tap into an entrepreneurial, innovative and proven leadership team that combined with our existing beauty division creates the market authority resource in this category. It also further strengthens our bath and beauty product offering while expanding our entertainment licensing platform into complementary categories and properties.”

As part of the acquisition, Taste Beauty will be part of the company’s entertainment and licensing group.

“We are incredibly excited to join forces with Centric Brands, leveraging their resources, platform and broad distribution to build on our growth strategy in the coming years,” Alex Fogelson, co-founder and CEO of Taste Beauty, who will join Centric as president of Centric Brands’ beauty division said. “This partnership allows us to provide an even stronger value proposition to our key retail and licensing partners.”