CeraVe spotlights nurses via partnership with The Daisy Foundation
It’s National Nurses Month, and CeraVe is paying to recognize those who work in the field with a new multi-year partnership with The Daisy Foundation.
To highlight the compassion and dedication represented by the nurse community, the brand has launched a digital documentary short that shares the story of a family whose lives were impacted by two New York nurses.
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“We at CeraVe have the utmost appreciation for the tireless dedication and profound impact of nurses, and we remain committed to ensuring nurses receive not only gratitude, but support and resources as well,” said Jasteena Gill, vice president of marketing at CeraVe. “Our partnership with The Daisy Foundation is an extension of our ongoing commitment to this mission, and over the next three years, we'll help them encourage patients and colleagues to thank and celebrate the nurses in their lives.”
The video follows the story of Maria Vento, a New Jersey mom who welcomed her daughter, who was born prematurely and with a congenital heart defect. In the short, Vento shares how nurses saved her life and touched her family's lives.
“Our mission as a foundation is rooted in expressing gratitude to nurses with programs that recognize them for the extraordinary compassionate and skillful care they provide,” said Tena Barnes Carraher, co-founder and vice president of marketing and communications of The Daisy Foundation. “We’re grateful for CeraVe’s support to help us further that mission, starting with the release of this incredible story of the Vento family and how the compassionate care they received from Gabi and Kat inspired Daisy Award nominations.”
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In addition, CeraVe also partnered with Little Words Project to provide a portion of sales donations to The Daisy Foundation.