Chex Mix is celebrating the return of the bagel chip to its Traditional Chex Mix in a major way.
The brand enlisted the help of hip-hop legend Sir Mix-A-Lot to help spread the word of the good news by remixing his classic song “Baby Got Back,” into “Bagel Is Back.”
“You can’t name a better duo than Chex Mix and Sir Mix-A-Lot. But something was missing, we needed another hit in the membership, and knew we had to bring back the bagel chip—with a remix,” said Sir Mix-A-Lot. “Chex Mix has always been a go-to snack for me, so I'm excited to collaborate on a remix to celebrate the return of this iconic piece.”
The bagel chip is making its return to packs of Traditional Chex Mix, joining corn and wheat Chex, pretzels, rye chips and mini breadsticks, which are combined with a unique seasoning, the company said.
“Chex Mix fans have been calling for the return of the bagel chip for years and we knew when the time came that we needed to bring it back in a big way,” said Stephanie Lensing, brand experience manager for Chex Mix. “We’re thrilled to be partnering with mix master, Sir Mix-A-Lot, to not only bring back the bagel chip but to also drop a remix to his legendary song in its honor.”
Consumers can find Chex Mix, with the returning bagel chip, available at retailers nationwide for a suggested retail price of $3.99 per bag.