Clif Cereal features granola clusters, nut butter

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Clif is expanding beyond the world of protein bars with the introduction of Clif Cereal.

Containing a blend of organic grain flakes, oats, granola clusters and nut butters, the cereal also features 7 g or more of protein per serving in packaging that is sustainable, the company said.

The four varieties of the cereal include:

  • Blueberry and Almond Butter, which contain organic naked oats;
  • Apple Cinnamon and Almond Butter, which feature flakes made from hard red winter wheat, quinoa, buckwheat and sorghum;
  • Honey and Peanut Butter, which contains wildflower nectar; and
  • Chocolate and Peanut Butter, which features cocoa from Rainforest Alliance Certified farms.

Consumers can find Clif Cereal exclusively at Walmart and online at on July 6.