Clio’s new line focuses on affordability

Clio is expanding the reach of its Plum Beauty line that company officials said has had much success at Target since launching earlier this year. 

The Newton, Mass.-based company will start selling the nine-SKU line of beauty care accessories at CVS Pharmacy this fall and will roll out nationwide to other retailers before the end of the year. The line features a facial roller, facial grooming devices, cleansing products and nail care items. Price points range between $5 and $40. 

“These products cover the full range — cleansing, prepping and grooming — to prepare the skin and groom the face,” said Stephanie Trachtenberg, marketing manager at Clio. “We offer a high-quality line of products at affordable price points with elegant packaging. Similar products offered by other companies are priced much higher.”