Clio’s new line focuses on affordability

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Clio’s new line focuses on affordability

10/09/2019

Clio is expanding the reach of its Plum Beauty line that company officials said has had much success at Target since launching earlier this year. 

The Newton, Mass.-based company will start selling the nine-SKU line of beauty care accessories at CVS Pharmacy this fall and will roll out nationwide to other retailers before the end of the year. The line features a facial roller, facial grooming devices, cleansing products and nail care items. Price points range between $5 and $40. 

“These products cover the full range — cleansing, prepping and grooming — to prepare the skin and groom the face,” said Stephanie Trachtenberg, marketing manager at Clio. “We offer a high-quality line of products at affordable price points with elegant packaging. Similar products offered by other companies are priced much higher.”

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