Colgate-Palmolive is expanding its oral care offerings.
The company announced that it has entered an agreement to acquire Hello Products, which is expected to close no later than February.
Hello will continue to be led by its founder Craig Dubitsky and chief executive officer Lauri Kien Kotcher.
“We are excited to welcome Hello to the Colgate family and are especially pleased that Craig and Lauri will continue in their leadership roles. We have great respect for the Hello team and their impressive product line, and value the strong connection they have made with younger consumers,” Noel Wallace, Colgate’s president and CEO said. “With its distinct on-trend positioning, Hello is a terrific complement to our Colgate and Tom’s of Maine brands and we look forward to supporting its continued growth and success.”
Products featured in Hello’s offerings include adult and children’s toothpaste, mouth rinse, toothbrushes and floss that are sold in primarily food, drug and mass retailers, as well as e-commerce.
Hello’s founder, Mr. Dubitsky, said, “Colgate is the ideal partner for Hello with a like-minded commitment to the best consumer oral health, the environment and our communities.” Hello’s CEO, Ms. Kien Kotcher, added, “Seeing how they have helped other companies grow and thrive in their portfolio, we are even more excited to join forces.”