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Consumers focused on health, wellness initiatives into 2023

According to survey findings by Medifast, adults in the United States are focused on prioritizing their health and well-being in 2023.

Adults in the United States are focused on prioritizing their health and well-being in 2023, according to new survey findings by Medifast, the company behind Optavia.

According to the survey, although 75% of respondents have found themselves to be impacted by inflation, and 81% have cut down their spending in the last six months, 70% of those surveyed indicated that they do not plan on letting their health and well-being falter, the company said.

About 57% of respondents shared that they would spend more time on their health and well-being in the new year.

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“Despite the challenging moments the world has faced over the past couple of years, it is no surprise that people are motivated to invest their time and resources into prioritizing their health and well-being,” said Dan Chard, chairman and CEO of Medifast. “Consumer focus and awareness around health is stronger than ever and will remain important as we enter the new year. Optavia’s unique approach, reinforced by a dedicated independent coach and community, remains a critical point of differentiation for Medifast and can help those looking for a different way to tackle their goals.”

Other survey findings found:

  • Respondents were least likely to cut spending on health and well-being (23%) versus shopping (70%), entertainment (59%), food (58%), travel (51%), luxury goods and services (49%), their social life (48%), and hobbies (44%);
  • Respondents prioritized health and well-being (63%) over other areas of their life including their career (26%), traveling (18%), dining out (17%) and their education (16%);
  • Respondents shared that the top area that they would never cut down on spending is on their health and well-being (44%) and emphasized that it's important to prioritize spending time and money on your health above other areas in life (69%); and
  • U.S. adults know that being healthy isn't all about food and nutrition and know that their well-being is also impacted by sleep (72%), exercise (68%), and mental health (65%).

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“As we head into the holidays, it is common for people to use this time as an opportunity to set lofty health and wellness goals. However, we know big, audacious new year resolutions are rarely adopted for the long-term. Instead, try incorporating small, healthy habits that can be gradually added to your daily life, ultimately helping to create a foundation for lasting success,” said Satya Jonnalagadda, vice president of scientific and clinical affairs at Medifast.

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