“I’m always interested in partnering with companies, like Copper Fit, that have set out to democratize wellness. It's important to me to only be in business with brands where I'm aligned with their core values,” Paltrow said.
Featuring pieces geared towards improving the lives of all women who live an active lifestyle, the collection contains copper-infused, compression products that have been curated by Paltrow.
“We are excited to welcome Gwyneth Paltrow to the Copper Fit family. We knew working with Gwyneth would be a great match for Copper Fit not only because she has been a true advocate for women’s health and a pioneer in the wellness space, but also because she understands the aging process and what our bodies can do at any age,” Anand Khubani, CEO and Founder of Copper Fit said. “As Copper Fit innovates and excels in the health and wellness category, we feel she embodies the essence of the Copper Fit woman and what it truly means to Live Limitless.”
The Gwyneth Paltrow x Copper Fit collection will be available for purchase Jan. 1 online at shopcopperfit.com.