Peyton List to launch Pley Beauty

Actress Peyton List is looking to make waves in the beauty space.

Best known for her roles on Disney Channel’s “Jessie” and “Bunk’d” and Netflix’s “Cobra Kai,” List is looking to make a difference in the beauty category with Pley Beauty.

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The clean and sustainable brand, which was developed in partnership with Creative Beauty, Pley Beauty will look to offer consumers a more playful side of clean beauty. Specifically, one where creative self-expression is encouraged through vibrant colors, rich textures and versatile formats, the company said.

Consisting of color cosmetics, each Pley Beauty product will feature high-performance and cutting-edge formulas that are good for the skin and environment.

In addition, the brand will house its products in packaging that is made up of recycled materials.

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Pley Beauty also will be a Plastic Neutral brand, meaning that for every piece of plastic used, an equivalent amount of waste is removed from nature, the company said.

Launching direct to consumers, Pley Beauty will be available for purchase in 2022.