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09/27/2021

BH Cosmetics, Doja Cat partner on makeup collection

The BH Cosmetics x Doja Cat collection was inspired by the divine energy of nature and all of its prismatic elements, the company said.
Gisselle Gaitan
Online Editor
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a hand holding a baby

Beauty enthusiasts are sure to jump for the latest celebrity makeup line set to hit shelves.

BH Cosmetics announced that it has partnered with none other than Doja Cat on a new line of cosmetics that were inspired by the divine energy of nature and all of its prismatic elements.

“Doja Cat is a true creative genius and we were honored to work alongside her to launch this special collection,” Yannis Rodocanachi, the CEO of BH Cosmetics said. “She really is a ‘Badass with Heart’ — our brand manifesto at BH – and it was such a pleasure to embark on this epic adventure to make these concepts a reality. I’m so excited for everyone to experience this incredible project. This was a truly authentic collaboration from start to finish.”

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To bring this collection to life, Doja Cat drew upon her love and passion for makeup to create a line of products that are multi-functional and pay homage to the vibrant and edgy colors that define her career, the company said.

 “This collaboration is such a full circle moment for me. I grew up doodling in school and always had an artistic eye, so naturally experimenting with makeup was a huge part of my life as a teenager. One of the first shadow palettes I ever purchased was from BH Cosmetics and I’m so proud to release this collection with them,” said Doja Cat. 

a table topped with lots of grass

Products part of the collection include:

  • Mega: 36 Color Shadow Palette, which features an ultra-pigmented array of colors that range from floral-inspired cool tones to nudes, matte and shimmer finishes. Also included is a mirror;
  • Elements: Mini Shadow Quad, consisting of four complementary metallic shimmer tones, it delivers ultra-pigmented color and comes in three ranges — gold, silver and bronze;
  • Flora: Powder Blush Trio, buildable and blendable matte and soft shimmer powders that add a rosy and illuminating glow to all skin tones. It is available in three ranges — rose, peony and poppy;
  • Prism: Loose Powder Highlighter, a buildable and blendable triple-milled fine powder that is universally flattering, melts onto the skin, casts a multi-dimensional glow on the eyes, face and body, and comes in three shades — rose gold, champagne and bronze;
  • Blooming: Mascara, a volumizing and lengthening mascara with a wand that contains micro-sized bristles that push up and fan out the lashes;
  • Goddess: Calligraphy Eyeliner, featuring a slender and flexible felt tip, it contains a highly pigmented and water-resistant formula that is matte and comes in black, white and green shades;
  • Metamorphosis: 10 Piece Brush Set, packaged in a gold bag, each vegan brush contains soft, synthetic pink ombre bristles, hot pink ferrules and bobble handles;
  • Reflection: Hand Mirror, a hand mirror with a reflective gold color and sturdy handle;
  • Mirage: Lip Balm, a color-enhancing balm that reacts to the natural pH of the skin and changes shade based on the mood and environment. Featuring a light scent, it is available in three shades — cleat, light tiny and heavy tint; and
  • Muse Plumping Lip Gloss, featuring a high-shine formula, it adds an instant boost of color, contains a special warming agent and vitamin E, and comes in six reflective shades.

“I remember the first time that I heard and saw Doja, she immediately stood out. She has something different to say and show, and she's continuously pushed aesthetic boundaries with her unique point of view. This is everything that BH seeks in a creative collaboration. We are so proud of this partnership and the collection that we developed together,” Fabrice Gibert-Darras, CMO and general manager of BH Cosmetics said. 

[Read More: Ulta Beauty’s Muse 100 honors Black voices in beauty]

Retailing from $9 to $36, the collection is currently available for purchase online at BHCosmetics.com and will launch at Ulta Beauty stores and online on Oct. 3.

“We couldn’t be more excited about launching this stellar collection at Ulta. It’s the perfect place for Doja’s fans and the young beauty community to discover the luxurious quality of these products — they’re a real game-changer for the masstige makeup space!” Alison Romash, the deputy chief marketing officer and head of retail sales at BH Cosmetics said.

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