Ulta Beauty is celebrating inspiring Black voices in beauty with a new initiative.
Muse 100 is a celebration of 100 inspiring Black voices in beauty, each of whom will be awarded a grant to further their impact, the Bolingbrook, Ill.-based retailer said.
“We understand our responsibility to inspire positive change and drive greater diversity, equity and inclusion in our industry,” Dave Kimbell, CEO of Ulta Beauty said. “The Muse 100 champions those who have succeeded in making so much beauty possible, those who represent the future and those who have inspiring stories that deserve to be shared and supported. We are proud to honor and uplift these 100 Muses and hope others find inspiration in learning their stories while celebrating with us.”
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The Muse platform — which stands for magnify, uplift, support and empower — recognizes such merits as vision, leadership and the ability to stimulate change, uphold values and champion inclusivity.
Individuals recognized include beauty brand founders, makeup artists, activists and authors, among others, who were reviewed and selected by the Ulta Beauty DE&I counsel, which includes Tracee Ellis Ross, Julee Wilson and Mecca James Williams.
“I’m excited and consistently encouraged by Ulta Beauty’s continued commitments,” Tracee Ellis Ross, DE&I advisor at Ulta Beauty, CEO and founder of Pattern Beauty said. “The Muse 100 demonstrates a significant evolution of Ulta Beauty’s mission to uplift Black voices. By shining a light on these inspiring changemakers, we empower Black communities and continue the important work of fostering foundational change.”
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Honorees will be awarded a grant of $10,000, totaling a commitment that exceeds $1 million, and featured on the Ulta Beauty Muse 100 website, the company said.
In addition, honoree stories will be shared on the beauty retailer’s social channels. Those recognized includes:
The Next Gen Muses: