Cetaphil revamps formulas, packaging

Cetaphil is upping its commitment to caring for sensitive skin by updating its formulas.

The Fort Worth, Texas-based skin care brand announced that its products have new and improved formulations that advance the science behind its products.

Various products have been updated to feature such dermatologist-backed ingredients as niacinamide, panthenol and glycerin to improve the overall resilience of skin, the company said.

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“As leading sensitive skin specialists with a nearly 75-year-heritage of offering consumers dermatologist-recommended products, we are dedicated to providing complete care for all sensitive skin types. In order to meet the needs of today’s consumer while also delivering on our commitment to innovation, we made the decision to upgrade some of our original products, most of which haven’t changed since they were first brought to market. It’s important that we are not only meeting — but exceeding — the current standards that our consumers expect from a sensitive skincare brand, and we believe our new and improved formulas will allow us to do just that,” June Risser, the vice president and general manager of consumer business at Galderma said.

Products that have been reformulated include the Gentle Skin Cleanser, Daily Facial Cleanser, Moisturizing Cream, Moisturizing Lotion and Advanced Relief Lotion, which now feature a cleanser formula to cater to those with sensitive skin.

In addition, the products also contain a proprietary blend of hydrating and skin-strengthening ingredients that looks to defend against five signs of skin sensitivity, including irritation, roughness, tightness, dryness and a weakened skin barrier, the company said.

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Lastly, to accompany these new product formulations, Cetaphil is also unveiling a brand new look for its products, which consists of an updated logo and sleeker, modern packaging that features color coding for specified skin types.