Lubriderm is looking to help consumers keep their skin hydrated as the cold weather approaches.
To do this, the personal care brand is rolling out two new innovations, Advanced Therapy Moisturizing Cream and Advanced Therapy Lotion.
Suitable for those with extra-dry skin, the products are enriched with vitamin E and pro-vitamin B5 to help skin stay healthy-looking and resilient, the company said.
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Featuring a fragrance-free and paraben-free formula, Lubriderm’s Advanced Therapy Lotion looks to leave users feeling comfortable and clean without leaving behind a greasy residue, and keep skin moisturized for up to 24 hours.