DermaGeek targets skin care needs of Gen Z

Procter & Gamble is rolling out a new skin care line looking to cater to the needs of Gen Z and beyond.

DermaGeek is the newest launch from the company, which roots itself in ingredient transparency and the power of science, so consumers know exactly what they are applying to their skin and why.

Consisting of six products that are PETA certified cruelty-free and vegan, the line has been formulated to be used on all skin types, and has been both dermatologist-tested and recommended, the company said.

Free of parabens, phthalates and synthetic dyes, products part of the DermaGeek family include:

• Gentle Facial Cleanser, an easy rinse cleanser that is pH balanced. It looks to detoxify and remove impurities from the skin without leaving behind residue or over-drying the skin;
• Nourishing Facial Moisturizer with Sunscreen Broad Spectrum SPF 30, a sunscreen moisturizer that offers long-lasting hydration without leaving behind a greasy feeling on the skin. It contains such ingredients as niacinamide to retain moisture and SPF 30 to protect skin from UVA and UVB rays;
• Smoothing Facial Serum, a fast-absorbing serum that has been formulated with .3% retinoid to reduce the look of fine lines and wrinkles, as well as improve skin’s texture and leave behind a hydrated, nourished and smooth appearance;
• Detoxifying Facial Serum, a serum that targets pores, removes built-up dirt, excess oil and dead skin cells. Containing 2% beta hydroxy acid, it exfoliates by increasing surface skin cell turnover for brighter looking skin;
• Fortifying Facial Serum, a daily dose of skin nutrients that give skin the boost it craves. Containing such antioxidants as grape seed and green tea, as well as niacinamide and vitamin E, it fights surface free radicals and improves the appearance of skin by smoothing texture and helping retain moisture; and
• Nourishing Facial Night Cream, a cream that works throughout the night to hydrate and improve skin’s resiliency due to a formula that includes 3.5% niacinamide.

Consumers can find DermaGeek’s full line of products in-store and online at Walmart.