Coty has a brand-new corporate identity.
The beauty company, with a portfolio of recognizable brands across the fragrance, color cosmetics, and skin and body care categories, has based its new company purpose around the value of fearless kindness.
The slogan “Together, we unleash every vision of beauty” represents the next phase in growth under the vision and leadership of its CEO, Sue Y. Nabi, the company said.
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“Beauty has always been, and will always be, at the heart of society and culture. The question of what is beautiful has built and fueled our industry through time,” Nabi said. “We believe that today, no one can control or should dictate what is or is not beautiful. Beauty is formless, like water, a constantly evolving and adapting concept. Therefore, we need to undefine the notion of beauty.”
As a key part of this new perspective is a belief that working together within the wider beauty industry on a singular mission can help break down barriers in beauty.
“Co-creation is at the heart of what we do. It is to business as symbiosis is to nature. Together, we can not only solve the problems we face, but create synergies that will lead to innovations that will surpass anything we could have created alone,” Nabi said. “Collaboration is the catalyst for creating forward-thinking beauty. In synchrony with our people, our partners and our customers, we will develop products that provide new, innovative and simply better science-based solutions. Together, we will make over the world of beauty.”
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Coty is also encapsulating its new identity under a tagline — Coty, Fearless. Forward. You.